Project Description

JW Groombridge Motorcycles New Website

A DYNAMIC NEW WEBSITE FOR A THRIVING MULTI-FRANCHISE DEALERSHIP

jw groombridge motorcycles website
jw groombridge motorcycles website

Brief

JW Groombridge needed a new website to reflect the positive and proactive nature of the well-established and thriving multi-franchise motorcycle dealership. The new website needed to show off the superb range of new and used motorcycles kept in stock, as well as promoting the important clothing, accessories, parts and workshop areas of the business.

The new website needed to be fast, easy-to-use and engaging for the JW Groombridge Motorcycles customers. Integrating lead generation forms with the new website was very important, with the website being a central part of the dealership’s marketing strategy, created by Motorcycle Dealer Marketing.

  • Website Design & Management

  • Search Engine Optimisation (SEO)

  • Marketing Consultancy

Deliverables

With the customer firmly at the centre of the new website design, it was important for us to create a site that formatted beautifully for mobile, tablet and desktop devices. Each of the many new motorcycle product pages includes detailed specifications, lots of images, a finance example and a data capture form which feeds directly through to the dealership sales team. The website is optimised for search engines to help increase traffic and promotes all areas of the business including the clothing and parts department, plus a service and MOT enquiry form for the workshop.

  • Fully responsive design

  • Fast loading and search engine optimised

  • Lead generation forms

  • Easy content management

Results

The JW Groombridge site received lots of positive feedback from dealerships staff and customers alike and is already attracting additional visitors and providing quality sales and workshop leads to the business. The website ranks well for the dealerships key search terms as well as manufacturer models and a new e-commerce platform for the online shop is coming soon.

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Ready to improve your dealership marketing?

If you want to improve your marketing, increase enquiries and dealership footfall then please get in touch. We would love to discuss how we can help you to sell more and improve your customer experience with our specialist motorcycle dealer marketing services.

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